Sustainability through good advice? Assessing the governance of Swedish forest biodiversity

This article assesses the possibility of implementing biodiversity policies using voluntary, informative policy instruments. The case is the Swedish forest sector, a policy area where vital national economic interests as well as important ecological values are at stake. The results show that informative policy instruments affect the behaviour of forest owners by providing advice and raising awareness but do not change underlying values and preferences. Sustainability through good advice is an important practice with limited effects, at least in the short run. Private regulations (certifications) have a relatively powerful influence on forest owners and complement the public informative policy instruments, implying that the forest sector can be depicted as private governance with government.