Visitor Behavior Analysis based on Large-scale Wi-Fi Location Data

被引:2
|
作者
Maruta, Masaki [1 ]
Sano, Yuta [1 ]
Yamaguchi, Kohei [1 ]
Mine, Tsunenori [2 ]
机构
[1] Kyushu Univ, Grad Sch Informat Sci & Elect Engn, Nishi Ku, 744 Motooka, Fukuoka 8190395, Japan
[2] Kyushu Univ, Fac Informat Sci & Elect Engn, Nishi Ku, Fukuoka 8190395, Japan
关键词
Wi-Fi location data; visitor estimation; category label; clustering; K-Means; booth vector;
D O I
10.1109/IIAI-AAI.2015.194
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The paper aims to interpret visitor behaviors by analyzing a large scale Wi-Fi location data obtained at Interop Tokyo 2014. We first detected a situation of a visitor's stay at a booth, calculated the sojourn time of the visitor and represented each visitor as a booth vector whose element value is the total sojourn time of the visitor at a booth. Then, we classified the visitors by k-Means. By using category labels of each booth, we analyzed characteristics of clusters. The results illustrate that some categories appear at the top rank of most clusters, and the area of the booths included in each cluster is mostly some specific small one, not the entire one.
引用
收藏
页码:55 / 60
页数:6
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