Social Media Marketing: Strategies, practices and social impacts

被引：0

作者：

Claro, Jose Alberto ^{[1
]}

Amaral, Ines ^{[2
]}

Remondes, Jorge ^{[3
,4
]}

Madeira, Paulo ^{[4
]}

机构：

[1] Univ Fed Sao Paulo, Sao Paulo, SP, Brazil

[2] Univ Coimbra, Fac Arts & Humanities, Coimbra, Portugal

[3] CETRAD, Vila Real, Portugal

[4] Higher Inst Entre Douro & Vouga Reg, Aveiro, Portugal

来源：

INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA | 2020年 / 08期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：1 / 3

页数：3

共 50 条

[21] Succeeding on social media: Exploring communication strategies for wine marketing
Dolan, Rebecca
Goodman, Steve
[J]. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, 2017, 33 : 23 - 30
[22] WHY IT IS IMPORTANT TO USE SOCIAL MEDIA IN INTERNATIONAL MARKETING STRATEGIES
Tesarova, Mariana
[J]. 14TH ANNUAL INTERNATIONAL BATA CONFERENCE FOR PH.D. STUDENTS AND YOUNG RESEARCHERS (DOKBAT), 2018, : 240 - 252
[23] Social Media and Marketing Education: A Review of Current Practices in Curriculum Development
Brocato, E. Deanne
White, Nathan James
Bartkus, Kenneth
Brocato, Ashley Ann
[J]. JOURNAL OF MARKETING EDUCATION, 2015, 37 (02) : 76 - 87
[24] Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Ashley, Christy
Tuten, Tracy
[J]. PSYCHOLOGY & MARKETING, 2015, 32 (01) : 15 - 27
[25] Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media
Thackeray, Rosemary
Neiger, Brad L.
Hanson, Carl L.
McKenzie, James F.
[J]. HEALTH PROMOTION PRACTICE, 2008, 9 (04) : 338 - 343
[26] Strategies and communicative practices of political activism on social media in Spain
Casero-Ripolles, Andreu
[J]. HISTORIA Y COMUNICACION SOCIAL, 2015, 20 (02): : 533 - 548
[27] The Social Media Marketing Book
Harrison, Kelly A.
[J]. TECHNICAL COMMUNICATION, 2011, 58 (01) : 77 - 78
[28] Features of Social Media Marketing
邹妍
[J]. 时代教育, 2011, (01) : 295 - 295
[29] Foundations of Social Media Marketing
Constantinides, Efthymios
[J]. 2ND INTERNATIONAL CONFERENCE ON STRATEGIC INNOVATIVE MARKETING, 2014, 148 : 40 - 57
[30] Contributions to social marketing strategies
Borges, Adilson
Chebat, Jean-Charles
[J]. RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION, 2015, 30 (03): : 3 - 5

← 1 2 3 4 5 →