Factors influencing farmers' satisfaction with the activities of horticultural cooperatives in Thailand

The paper assessed the determinants of members' satisfaction with the activities of horticultural cooperatives in Thailand using data obtained from 290 cooperative members. The empirical results of the heteroscedasticity-corrected ordinary least squares regression revealed that the members' satisfaction by with the activities of the horticultural cooperatives is influenced by business participation, meeting attendance, investment in shares, business value, trust in the committee, profitability, information flow, and coordination with development organisations, years of membership, variety of services, the presence of business partners, and the suitability of the location of the cooperatives. The recommendations for managing horticultural cooperatives are presented.