The Evolving Audience Network during Media Environment Transition - A Longitudinal Study of Cross-Platform Use in China

被引：1

作者：

Wang, Pianpian ^{[1
]}

Wang, Xiaohua ^{[1
]}

机构：

[1] Shenzhen Univ, Sch Media & Commun, Shenzhen 518060, Guangdong, Peoples R China

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2020年 / 64卷 / 02期

关键词：

GRATIFICATION NICHES; E-MAIL; NEWS; FRAGMENTATION; COMPETITION; CENTRALITY; ATTENTION; AGENDA;

D O I：

10.1080/08838151.2020.1762024

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Scholars disagree on whether the media environment has become more concentrated, fragmented, polarized or overlapped. By pooling data from a total of 250 audience surveys conducted over 9 years, we investigated the evolution of a cross-platform audience network during a time of transition in the media environment. We found that both the fragmentation and duplication of the media system changed in a curvilinear manner. More importantly, this study showed that the center of the cross-platform network was transferred from offline to online. This study emphasizes the dynamic of media choice at various stages of media technology development.

引用

页码：193 / 214

页数：22

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