PLACES MARKETING AS A TOOL OF TERRITORIAL DEVELOPMENT AND ITS APPLICATION IN THE LIPTOV REGION IN SLOVAK REPUBLIC

被引：0
|
作者：
Vanova, Anna [1 ]
Borsekova, Kamila [1 ]
Petrikova, Katarina [1 ]
机构：
[1] Univ Matej Bel, Fac Econ, Banska Bystrica, Slovakia
来源：
REGULATION AND BEST PRACTICES IN PUBLIC AND NONPROFIT MARKETING | 2010年
关键词：
Places marketing; marketing mix; strategic marketing planning; partnership;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main idea of the paper is to characterize the concept of places marketing in Slovakia. At first, we define the basic terms of places marketing, marketing mix, and the role of marketing in the territorial development. Then we present one of the best practices in Slovakia - the use of tools of places marketing in the region Liptov. The second part of the work is aimed at the partnership and participation as a base principle of the marketing strategic planning based on the findings of our investigation in the local municipalities in Slovak republic in 2009.
引用
收藏
页码：313 / 322
页数：10
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