Determinants of Customer Loyalty for Social Networking Sites

被引：0

作者：

Gu, Rui ^{[1
]}

Oh, Lih-Bin ^{[1
]}

Wang, Kanliang ^{[1
]}

机构：

[1] Xi An Jiao Tong Univ, Sch Management, Xian 710049, Shaanxi, Peoples R China

来源：

EXPLORING THE GRAND CHALLENGES FOR NEXT GENERATION E-BUSINESS | 2010年 / 52卷

关键词：

customer loyalty; social networking sites; perceived value; user satisfaction; consumer knowledge; UTILITARIAN SHOPPING VALUE; CONSUMER KNOWLEDGE; SATISFACTION; INTENTIONS; EXPERTISE; SERVICES; MODEL;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Although customer loyalty has been widely examined in various Internet contexts, the conceptualization and empirical validation of a customer loyalty model for social networking sites (SNSs) has not been addressed adequately. This study attempts to shed light on the determinants of customer loyalty for SNS. We propose a theoretical model comprising of perceived value, satisfaction, and consumer knowledge as antecedents of SNS customer loyalty. Theoretical and managerial implications together with suggestions for future research are discussed.

引用

页码：206 / 212

页数：7

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