Performance Impact of Changing ICT Environment: A Case Study of Indian Hospitality and Tourism Sector

Purpose: Like every industry, ICT applications have great impact on the Hospitality & Tourism industry. From social media to smart phones and automatic check-ins, Information and Communication Technology effects even the smallest areas of the industry. The utilization of Information and Communication Technology are evolving very rapidly and Hospitality and Tourism Industry have to acclimatize quickly to keep ahead in the competitive market. The uptake of recent technological advances has been slow in the Industry. Unless this can be improved in the next number of months and years, many Hospitality and Tourism related companies risk falling even further behind when the new wave of technological advances comes along. Businesses that fail to adapt to the changing technological environment, inevitably, end up failing and shutting down. Technology in the Hospitality and Tourism industry has advanced a lot in recent years and will continue to advance at an incredible pace for the foreseeable future. Recently the Tourism industry has been slow to respond to change but luckily many Tourism related companies have seen the error of their ways and are beginning to adapt to these new technologies such as apps and smartphones. Providing the industry can catch up before a new wave of technology comes along, it should then be in a position to get ahead of the game and be proactive rather than waiting for every other industry to pass it out. Although it is seen as a difficult industry in which to innovate, there are now and will always be ways to adapt new and emerging technologies to the Hospitality and Tourism sector.