Teaching Design Strategy of Innovation and Entrepreneurship Course of College Students

After entering twenty-first century, network technology, digital technology and media technology have gradually penetrated into all aspects of human life. The talents cultivated by countless countries in the world have made remarkable achievements relying on these technologies, and the results are inseparable from two keywords, namely, innovation and entrepreneurship. From the twenty-first century, colleges and universities in China have gradually attached importance to the construction and development of innovation and entrepreneurship education. The ultimate goal of innovation and entrepreneurship education is not only to cultivate talents with basic entrepreneurship quality and entrepreneurial development potential, but also to cultivate talents with innovative and entrepreneurial practice and development. This paper teases out and analyzes the current situation and future trend of the development of innovation and entrepreneurship education and course construction by using documentary method. Combining with modern constructivism theory and the course of Creativity and Production of Micro-video in colleges and universities, it has developed a teaching strategy for learners' personality characteristics, teaching platform selection, teaching content selection, teaching process implementation, curriculum assessment design, and teaching plans.