Employer Branding - A market political approach to the creation of preferences by the employer choice

被引:0
|
作者
Wagner, Dieter [1 ]
机构
[1] Univ Potsdam, Potsdam, Germany
来源
ZEITSCHRIFT FUR PERSONALFORSCHUNG | 2007年 / 21卷 / 04期
关键词
D O I
暂无
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:379 / 382
页数:4
相关论文
共 50 条
  • [41] GENERATIONAL DIFFERENCES AND EMPLOYER BRANDING SEGMENTATION
    Bendaraviciene, Rita
    Krikstolaitis, Ricardas
    Bakanauskiene, Irena
    CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION, 2013, : 175 - 196
  • [42] Ethics and Sustainability in Hospitality Employer Branding
    Santos, Vasco
    Simao, Patricia
    Reis, Isabel
    Sampaio, Marta Correia
    Martinho, Filipa
    Sousa, Bruno
    ADMINISTRATIVE SCIENCES, 2023, 13 (09)
  • [43] The Role of Social Media in Employer Branding
    Otken, Ayse Begum
    Okan, Elif Yolbulan
    ENTREPRENEURSHIP, BUSINESS AND ECONOMICS, VOL 1, 2016, 3-1 : 245 - 260
  • [44] An exploratory analysis of employer branding in healthcare
    Berry, Alison
    Martin, Jeanette
    INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, 2019, 13 (01) : 84 - 100
  • [45] Employer Branding in United Arab Emirates
    Sarabdeen, Jawahitha
    El-Rakhawy, Nada
    Khan, Haneen Niaz
    INNOVATION AND KNOWLEDGE MANAGEMENT: A GLOBAL COMPETITIVE ADVANTAGE, VOLS 1-4, 2011, : 2136 - 2145
  • [46] Employer branding and its influence on managers
    Davies, Gary
    EUROPEAN JOURNAL OF MARKETING, 2008, 42 (5-6) : 667 - 681
  • [47] Conceptualising employer branding in sustainable organisations
    Aggerholm, Helle
    Andersen, Sophie
    Thomsen, Christa
    CORPORATE COMMUNICATIONS, 2011, 16 (02) : 105 - +
  • [48] Becoming an employer of choice
    Mackes, M
    ASHRAE JOURNAL, 2005, 47 (11) : 59 - 60
  • [49] THE ACTIVITY REPORT AS A TOOL OF EMPLOYER BRANDING
    Bagienska, Anna
    ECONOMIC AND SOCIAL DEVELOPMENT (ESD 2017), 2017, : 537 - 545
  • [50] HR DIVERSITY DEVELOPMENT AND EMPLOYER BRANDING
    Dvorakova, Zuzana
    Jilkova, Petra
    Kralova, Petra
    REPRODUCTION OF HUMAN CAPITAL - MUTUAL LINKS AND CONNECTIONS (RELIK 2019), 2019, : 75 - 84