Product Network Marketing Strategy and Design Analysis

Based on 4P marketing framework, this paper analyzes current product network marketing and sets up marketing network frame diagram. We formulate network marketing strategy of one product by personalized customization, product differentiation, price strategy and separate strategy in sales-expansion strategy, and the mix of product, price and sales-expansion, the mix of price and sales-expansion, the mix of channels and other strategy profile, to improve product range and popularity and contribute to sales.