Impact of Electronic Commerce on the Traditional Business Model

the business model of the modern era is increasingly diversified, E-commerce has a impact on the traditional business model to some extent, when e-commerce gradually changed from the traditional model to the popular model, the traditional business faced with upgrading trend. But most people agree with consumption concept of "see and feel" and can not fully accept the virtual consumer e-commerce model. Thus, the combination of e-commerce and traditional business models can bring commercial enterprises a new beginning. This paper analyzes the impact and challenges of e-commerce to the traditional business marketing ideas, then it analyzes the reaction of e-commerce and traditional business to market changes.