Strategies for R&D and marketing

被引:0
|
作者
Sato, R [1 ]
机构
[1] NYU, Stern Sch Business, New York, NY 10012 USA
关键词
D O I
10.1016/S0922-1425(00)00059-1
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:389 / 391
页数:3
相关论文
共 50 条
  • [21] Rational funding strategies for R&D
    Samid, G
    [J]. CHEMTECH, 1997, 27 (09) : 7 - 11
  • [22] R&D Equilibrium Strategies with Surfers
    F. Ben Abdelaziz
    M. Ben Brahim
    G. Zaccour
    [J]. Journal of Optimization Theory and Applications, 2008, 136 : 1 - 13
  • [23] The impact of R&D sourcing strategies on basic and developmental R&D in emerging economies
    Ozturk, Ebru
    [J]. EUROPEAN JOURNAL OF INNOVATION MANAGEMENT, 2018, 21 (04) : 522 - 542
  • [24] Dusa terminates marketing agreement to focus on R&D
    不详
    [J]. JOURNAL OF CLINICAL LASER MEDICINE & SURGERY, 2003, 21 (01): : 49 - 49
  • [25] The effectiveness of different mechanisms for integrating marketing and R&D
    Leenders, MAAM
    Wierenga, B
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 2002, 19 (04) : 305 - 317
  • [26] MANAGING THE COORDINATION OF MARKETING AND R&D IN THE INNOVATOR PROCESS
    Radulescu, Mihail Romulus
    Ioane, Constantin Victor
    Nasulea, Christian
    Niculescu, Andrei
    [J]. INDUSTRIAL REVOLUTIONS, FROM THE GLOBALIZATION AND POST-GLOBALIZATION PERSPECTIVE, VOL III: MARKETING, COMMERCE AND TOURISM AND A NEW PARADIGM OF CHANGE, 2009, : 232 - 240
  • [27] ADDITIONAL EVIDENCE ON THE R&D/MARKETING INTERFACE.
    Link, Albert N.
    Zmud, Robert W.
    [J]. IEEE Transactions on Engineering Management, 1986, EM-33 (01): : 43 - 44
  • [28] Integrating R&D and marketing: A review and analysis of the literature
    Griffin, A
    Hauser, JR
    [J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1996, 13 (03) : 191 - 215
  • [29] Quickstep, Zyvax form R&D/marketing alliance
    不详
    [J]. PLASTICS ENGINEERING, 2007, 63 (05) : 17 - 17
  • [30] IFF's giordan: linking R&D to marketing
    [J]. Chemical Week, 1998, 160 (49):