What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?

被引：69

作者：

Yuan, Denghua ^{[1
]}

Lin, Zhibin ^{[2
]}

Zhuo, Ran ^{[3
]}

机构：

[1] Guangdong Univ Foreign Studies, Sch Business, 2 North Baiyun Ave, Guangzhou 510420, Guangdong, Peoples R China

[2] Northumbria Univ, Newcastle Business Sch, City Campus East 1, Newcastle Upon Tyne NE1 8ST, Tyne & Wear, England

[3] Jilin Agr Univ, Sch Human, Changchun 130118, Jilin Province, Peoples R China

来源：

COMPUTERS IN HUMAN BEHAVIOR | 2016年 / 63卷

关键词：

Knowledge sharing; Online community; Innovativeness; Subjective knowledge; E-service; WORD-OF-MOUTH; USER ACCEPTANCE; VIRTUAL COMMUNITIES; SELF-EFFICACY; INNOVATIVENESS; ANTECEDENTS; BEHAVIORS; TRAITS; IMPACT; DETERMINANTS;

D O I：

10.1016/j.chb.2016.05.019

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Consumer voluntary sharing of e-service knowledge in an online community is of great value to both business and consumers. This study develops and tests a research model integrating two personal attributes (consumer innovativeness and subjective knowledge) and two e-service factors (perceived ease of use and usefulness) in predicting consumer voluntary knowledge sharing in an online community. Data were collected using a web-based survey of 364 airline travelers recruited through an online travel community in China. Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was used to analyze the data. The results reveal that personal factors are stronger drivers of knowledge sharing than e-service factors. This study advances consumer knowledge sharing in online communities, and has implications for enhancing a firm's e-service strategies. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：68 / 74

页数：7

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