A Research on Necessity of Tourism Ethics Education in Outbound Tourism: the Case of Southeast Asia

Based on the prior research brief introduction of tourism ethics, this paper listed some examples of moral anomie and misconduct of tourists. Through the study on the background of these behaviors, this paper revealed the tourism ethics and ethical behavior that tourists should observe. The author has been in the domestic and international tourist industry and academic institution for more than 30 years, engaging in planning, marketing, team leader, and research work. Also, as a backpacker, the author has traveled more than 30 countries and regions. During this process, a lot of examples of moral anomie and misconduct of tourists have been witnessed. Therefore, in order to enhance the overall image of Chinese tourists in the world, this paper studied on the necessity of strengthen tourism ethics education in the process of outbound tourism with the method of literature review and case analyses.