Hope Among Franchise Leaders: Why Hope has Practical Relevance to Franchising - An Exploratory Study

Using a sample of members of the International Franchising Association, we examined the relationship of future hope to a variety of variables of interest in the franchising context. Though future hope was not significantly related to entrepreneurial leadership, it was positively related to affective organizational commitment. Franchisees and franchisors did not differ in future hope, though the latter group scored higher on entrepreneurial leadership. The position held in the firm was positively associated with having a controlling interest. Contrary to expectations, neither executive level membership nor having a controlling interest was positively related to entrepreneurial leadership or to organizational commitment. Copyright (C) 2011 ASAC. Published by John Wiley & Sons, Ltd.