The Development of China's Sports Industry After the Era of Economic Crisis

Sports industry as an important component of the tertiary industry has a positive effect on the economic and social development. However, the development of China's sports industry is currently faced with many difficulties from the aspects of ideas, institutions and talents, and especially in the context of post-economic crisis, it is necessary of in-depth analysis of these difficulties to explore the path to accelerate the development of Physical Industry after the era of economic crisis. Through the literature research method and the case-study approach, this paper indicates the way that smashing the National System in physical culture and establishing the diversification system is the outlet for progress of sports industry in China.