Research on the Development of Advertising Education in the Mode of "Internet Plus Education"

被引：0

作者：

Zheng, Lingling ^{[1
]}

机构：

[1] Xian Univ Arts & Sci, Sch Humanities, Xian 710065, Shaanxi, Peoples R China

来源：

PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT (ICEM 2017) | 2017年 / 53卷

关键词：

Internet plus education; Advertising education; New development;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

"Internet Plus Education" is based on innovative elements of education as the core, is a new educational ecosystem in the digital age. The traditional advertising under the internet age is gradually replaced by the digital new advertisement. The current advertising education mode contradicts with the new demand of the industry. It is imminent to explore the advertising education of the internet plus innovation mode. This article explores the new development of advertising education from the perspective of interdisciplinary integration of Internet plus advertising teaching system, digital transformation, teaching methods innovation, innovation and entrepreneurship practice training.

引用

页码：842 / 846

页数：5

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