The future of technology and marketing: a multidisciplinary perspective

被引：102
|
作者：
Grewal, Dhruv [1 ]
Hulland, John [2 ]
Kopalle, Praveen K. [3 ]
Karahanna, Elena [2 ]
机构：
[1] Babson Coll, Dept Mkt, Babson Pk, MA 02457 USA
[2] Univ Georgia, Terry Coll Business, Athens, GA 30601 USA
[3] Dartmouth Coll, Tuck Sch Business, Hanover, NH 03755 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2020年 / 48卷 / 01期
关键词：
ARTIFICIAL-INTELLIGENCE; CONSUMER; PARADOX; TRUST;
D O I：
10.1007/s11747-019-00711-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 8
页数：8
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