Research on Negotiation based Bargaining Strategies in e-Commerce

被引：0

作者：

Jiang Jianhua ^{[1
]}

Zhang Guangyun ^{[1
]}

Hong Niansong ^{[2
]}

机构：

[1] Guangdong Inst Sci & Technol, Coll Comp Engn, Zhuhai, Peoples R China

[2] Zhejiang Ind & Trade Polytech, Coll Informat & Commun, Wenzhou, Peoples R China

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON APPLIED SCIENCE AND ENGINEERING INNOVATION | 2015年 / 12卷

关键词：

Negotiation; Bargaining Strategy; Quoted Price; Electronic Commerce;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

As to price negotiation in e-commerce, a formal model of price bargaining negotiation was constructed. The bargaining strategies of single-issue and multi-issue were researched. In single-issue negotiation, the assessment method of quoted price's utility value was given out, and the bargaining strategy based on bargaining reincarnation number and rivals' bargaining behavior were designed respectively. In multi-issue negotiation, the bargaining strategy based on equivalent utility value was researched and the algorithm of generating quoted price with equivalent utility value was designed, the bargaining strategies in this paper can be used in transaction process of e-commerce effectively.

引用

页码：475 / 480

页数：6

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