Analysis on China's Consumption Alienation Issue Under the Background of Internet Finance

The Internet finance brings much convenience to human's life and consumption, meanwhile, it is also the "catalyst" which intensifies "blind consumption", enhances "luxury consumption", boosters "sensual consumption", and breeds "boastful consumption". Analyzing the China's consumption alienation issue under the background of Internet finance is an important subject with characteristics of the times. This paper takes the characteristics of Chinese people's consumption behaviors under the background of Internet finance as object, reviews and examines China's current consumption alienation issue, calls for the return from "materialized people" to "free people", and the concept transformation from "consumption comes first" to "green consumption", and the step-by-step progress from "materialism" to "post-materialism". Moreover, it actively explores ways of abandoning the consumption alienation, to provide theoretical reference for building harmonious consumption culture with Chinese characteristics.