The Development of Internet Finance under the Background of Sharing Economy

With the development of science and technology, the rapid rise of multimedia technology has led to significant changes in computer network system, including mobile communication system, and plays a more and more important role in people's life. The shared economy as an emerging business model is rapidly emerging at home and abroad and is strongly affecting and changing the production and lifestyle of people everywhere. The business model of sharing economy promotes the reuse of social resources as multimedia networks in China and has become a prominent highlight of China's economic transformation and upgrading in the new era. Internet finance is a new product, a new form of integration between the sharing economy and the traditional financial industry. Government work reports have repeatedly mentioned the need to promote Internet financial regulation and healthy development. It is especially important to study the new characteristics of Internet finance development under China's shared economy, reveal the development of Internet finance, and understand its development trend. This paper takes Internet finance as the research object, discusses its concept and characteristics, and analyzes the development status of Internet finance under the shared economy, it is found that in 2017, the potential market scale of China's personal credit investigation industry was 26.9 billion yuan, and the actual market scale was 22.2 billion yuan. In this way, problems in the development of the Internet under the Chinese sharing economy were discovered. The purpose of this paper is to explore the development of Internet finance under the sharing economy, to discover its development trends, and to propose improved business models. This paper summarizes the current development difficulties of Internet finance in the sharing economy and puts forward corresponding suggestions for these dilemmas, with a view to have reference value.