The influence of website dimensionality on customer experiences, perceptions and behavioral intentions: An exploration of 2D vs. 3D web design

被引：0
|
作者：
Visinescu, Lucian L. [1 ]
Sidorova, Anna [2 ]
Jones, Mary C. [2 ]
Prybutok, Victor R. [2 ]
机构：
[1] Texas State Univ, McCoy Coll Business, CIS QMST Dept, San Marcos, TX 78666 USA
[2] Univ N Texas, ITDS Dept, Coll Business, Denton, TX 76203 USA
来源：
INFORMATION & MANAGEMENT | 2015年 / 52卷 / 01期
关键词：
Cognitive absorption; Website design; Intention to buy; TAM; TECHNOLOGY ACCEPTANCE MODEL; USER ACCEPTANCE; INFORMATION-TECHNOLOGY; VIRTUAL WORLDS; PERCEIVED USEFULNESS; COGNITIVE ABSORPTION; IMAGE INTERACTIVITY; METHOD VARIANCE; MERE-EXPOSURE; ONLINE;
D O I：
10.1016/j.im.2014.10.605
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
As online retailers seek to attract customers through innovative electronic storefront designs, some are experimenting with three-dimensional (3D) websites. This study examines the influence of website dimensionality on cognitive absorption, perceived ease of use, and, indirectly, perceived website usefulness and intentions to buy online using the website. Findings indicate that shopping websites using 3D environments are associated with lower perceived ease of use and lower cognitive absorption, compared to traditional 2D websites. The effect of website dimensionality on cognitive absorption is moderated by user experience. The implications of the study for research and practice are discussed. (C) 2014 Elsevier B.V. All rights reserved.
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页码：1 / 17
页数：17
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