DOES CORPORATE SOCIAL RESPONSIBILITY IN THE CZECH REPUBLIC HAVE A FUTURE?

被引:0
|
作者
Srpova, Jitka [1 ]
Kunz, Vilem [2 ]
机构
[1] Vysoka Skola Ekon, Fak Podnikohospodarska, Prague 13067 3, Czech Republic
[2] Vysoka Skola Financni & Spravni Ops, Katedra Mkt Komunikace, Most 43401, Czech Republic
关键词
Corporate social responsibility; stakeholders; areas of social responsibility; CSR strategy; sustainability reporting; crisis;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
In recent years the idea of corporate social responsibility has come forward prominently. CSR is being encouraged not only by the business sector but also by some governments and international organizations (e.g. UNO, OECD). Although at present, when we are facing the economic crisis, the viability of the CSR concept is being tested again and there is no doubt that social responsibility is going to become an integral part of management procedures in the following years. That is why it is necessary to seek further ways to implement the principles of CSR in the CR.
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页码:415 / 419
页数:5
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