Modelling Preference Relaxation in e-Commerce

被引:0
|
作者
Dabrowski, Maciej [1 ]
Acton, Thomas [2 ]
机构
[1] Natl Univ Ireland Galway, Digital Enterprise Res Inst Galway, Galway, Ireland
[2] Natl Univ Ireland Galway, Sch Business & Econ, Galway, Ireland
来源
2010 IEEE INTERNATIONAL CONFERENCE ON FUZZY SYSTEMS (FUZZ-IEEE 2010) | 2010年
基金
爱尔兰科学基金会;
关键词
DECISION-MAKING; INFORMATION-SYSTEMS; QUERY PREVIEWS; AIDS; ENVIRONMENTS; PERFORMANCE; IMPACT; SUPPORT; FORMATS; SEARCH;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process vast amounts of information available and to make a satisfactory decision. Interactive decision aids, are a potential solution to this problem. Decision aids that filter a very large set of alternatives based on initial decision-maker preferences may eliminate potentially good alternatives early in the decision process, lead to a poor quality consideration set, and possibly negatively impact decision quality. The decision aid we propose here modifies the filtration criteria provide and thus, allows decision makers to reconsider selected alternatives they initially eliminated. We propose a model of such a decision aid, give an overview of its different configurations, and provide an illustrative example of use in the apartment selection decision problem. We also hypothesize about the impact of the proposed decision aid on decision quality and consideration set size and quality. We conclude the paper with an overview of potential directions for future research and a discussion of benefits of application of preference relaxation.
引用
收藏
页数:8
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