Green investment in a supply chain based on price and quality competition

被引:30
|
作者
Yang, Shanxue [1 ,2 ]
Ding, Peiqi [3 ]
Wang, Guoli [4 ]
Wu, Xiaoli [5 ]
机构
[1] Xidian Univ, Sch Math & Stat, Xian 710071, Shaanxi, Peoples R China
[2] Xian Univ Finance & Econ, Sch Stat, Xian 710100, Shaanxi, Peoples R China
[3] Northwestern Polytech Univ, Sch Management, Xian 710129, Shaanxi, Peoples R China
[4] Tianjin Univ Sci & Technol, Coll Econ & Management, Tianjin 300222, Peoples R China
[5] Tianjin Polytech Univ, Sch Econ & Management, Tianjin 300387, Peoples R China
基金
中国国家自然科学基金;
关键词
Green supply chain management; Price and quality-based competition; Green investment; Interaction between quality level and green level; CONSUMER ENVIRONMENTAL AWARENESS; CHANNEL; DIFFERENTIATION; COORDINATION; INFORMATION; RETAILERS; IMPACTS;
D O I
10.1007/s00500-019-03777-y
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Along with the significant improvement of environmental consciousness, consumers not only consider the price and quality level of products, but also pay more attention to their green level. In order to strengthen the competitive advantage, the manufacturers should consider the green level of products in addition to their price and the quality level. In this paper, we investigate the green investment of two competing manufacturers in a supply chain based on price and quality competition and analyze the effect of green investment on the quality level of the product. The research shows that the manufacturer is willing to make a green investment with a relatively low value of green sensitivity regardless of whether the manufacturer's rival makes a green investment. Further, we find that the profit of the manufacturer who makes a green investment is greater than the profit of the manufacturer who does not invest regardless of the market size. When both competing manufacturers make green investments, the profit of the manufacturer who is in a large potential market is higher than that of the manufacturer who is in a small potential market. While in a same potential market, the profits of the two competing manufacturers are the same. Finally, we conclude that the green investment counterintuitively will not always improve the quality level of the products.
引用
收藏
页码:2589 / 2608
页数:20
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