Research on the Influence of Individual Difference on the Tourist Satisfaction

Museum tourism is the product for the development integration of the tourism industry and the museum. China Art Museum as the representative of the Shanghai City Art Museum is the window of Shanghai cultural tourism. The research takes the China Art Museum as the research object, using SPSS18.0 software in the form of questionnaire, and through the variance it analyzes whether tourism individual difference has a significant effect on museum satisfaction. The results show that tourists' satisfaction have significant differences in the aspects of different ages, educational backgrounds and residences. And on this basis, specific suggestions on the development of the China Art Museum are put forward.