e-CRM Development Method for e-Commerce System Owned by Small Medium Enterprises

被引：0
|
作者：
Moertini, Veronica S. [1 ]
Ibrahim, Niko [2 ]
Verliyantina [1 ]
机构：
[1] Parahyangan Catholic Univ, Dept Informat, Bandung, Indonesia
[2] Maranatha Christian Univ, Dept Informat Syst, Bandung, Indonesia
来源：
2014 2ND INTERNATIONAL CONFERENCE ON TECHNOLOGY, INFORMATICS, MANAGEMENT, ENGINEERING, AND ENVIRONMENT (TIME-E 2014) | 2014年
关键词：
component; Electronic Customer Relationship Management in e-Commerce; Evolutionary Development Methodology;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
While it is known that to promote business success, e-commerce systems must be supported by effective e-CRM (Electronic Customer Relationship Management), our survey results indicate that Indonesian e-commerce systems owned by SMEs have not provided effective-intelligent e-CRM services. In this paper, we propose an evolutionary e-CRM development method suitable for SMEs that include activities of enhancing the existing e-commerce systems to capture more needed data, data ware house development and e-CRM application development. The method has been being implemented in a case study firm and we find that it is applicable.
引用
收藏
页码：46 / 51
页数：6
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