Antecedents and Outcomes of Innovativeness

The extent of firms' innovativeness (i.e., capacity of innovate) has been regarded one of the critical components for the success of firms. However, relatively little is known about the drivers of innovativeness and how those drivers operate via organizational innovativeness to influence firm performances. The roles of organizations' key strategic orientations, i.e., customer orientation, competitor orientation, technology orientation, and internal/cost orientation, were examined as antecedents of innovativeness. Additionally, the relationships from innovativeness to firm performances were investigated in order to clarify the conflicts of previous studies, i.e., from firms' innovativeness through customer satisfaction and market adaptability to firms' profitability. The findings showed the effects of customer orientation, competitor orientation, and technology orientation through innovativeness on firm performances. Interesting implications were presented especially regarding multiple roles of strategic orientations on organizational innovativeness and performances, along with limitations and some future research directions.