Study on the Development Strategy of Tourism E-commerce in Zaozhuang City

In the context of wide Internet plus application, tourism e-commerce has played a very important role in the development of tourism. More and more tourists are browsing and selecting tourism products online. Zaozhuang City has also increased investment and construction efforts for tourism e-commerce in recent years. However, at present, there are still some problems in the tourism e-commerce development such as imperfect websites, lack of talents, lack of social cognition and so on. In this paper, through the proposal of some measures, such as strengthening the construction of comprehensive platform and system for tourism e-commerce in Zaozhuang City and cultivating professional tourism e-commerce talents and strengthening tourism e-commerce marketing efforts, it may provide some guidance or reference to further promote the development of Zaozhuang City's tourism e-commerce and tourism industry.