SENSE AND CONTEXT: ELEMENTS OF NEW MEDIA COMMUNICATION

Good communication is achieved when there is consensus regarding the terms being used. It is a rule laid down after observing that in common language, as well as in the more elevated circles or in the academic research community, misinterpretations are often generated by the fact that various terms are used with different senses. Even in the study of communication we come across such artificially created obstacles. The degree of imprecision is also increased by the great diversification in the fields of communication, as well as by the widening of the range of devices and methods used in message exchange. Mediatization thus becomes a complex phenomenon, at risk of losing depth due to a lack of adaptation, be it minimal, to the requirements of the digital era. Therefore, initiating and sustaining debates on concepts in current media communication represents one of the ways to reduce the difficulties of understanding. The current analysis is an attempt to circumscribe the meaning of certain terms and processes in the sphere of digital communication, in the contexts of their application. These concepts include: mediatization, online, intermedia, cyberspace, communication platform, media and technological convergence, social media and search for information.