A Study on Application of We Chat in Nationwide Reading Promotion of University Library

With the popularization of smart phones, WeChat has been more and more widely used and its combination with university education has been deepened. It can be seen from the current work development situation of university library that even though many universities have their own WeChat subscription accounts with the purpose of meeting the demands of We-Media development, the level of application is low. In this thesis, based on the application of WeChat in library management, the application of WeChat in nationwide reading promotion of library is expounded from the application characteristics and use characteristics of WeChat. As an important place for university cultural building, library is playing a crucial role in enhancing students' reading interests and creating strong reading atmosphere. As a commonly used software among university students, WeChat should be combined with university library management so as to arouse students' reading interests and promote cultural construction of college.