STUDY REGARDING CONSUMER BEHAVIOR IN ROMANIA

被引：0
|
作者：
Rahau, Loredana
Neagu, Gheorghe
Forgaciu, Flavia
机构：
来源：
ANNALS OF DAAAM FOR 2009 & PROCEEDINGS OF THE 20TH INTERNATIONAL DAAAM SYMPOSIUM | 2009年 / 20卷
关键词：
behavior; consumers; customers; brand;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The main purpose of the approach lies in the analysis conducted on the basis of a pilot market study of behavior purchase and consumption. We have examplified it on dairy products. For this we developed and applied a methodology of research of purchase and consumption behavior toward dairy products in general and the brand X products in particular. Hypothesis from which we started is the assumption that brand X has a good perception among certain categories of individuals, especially families with small children.
引用
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页码：9 / 10
页数：2
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