STRATEGY AND STRATEGIC MANAGEMENT IN BUSINESS DEVELOPMENT

Forecasting of the future is important issue for experts, futurists, leaders and top executives in every industry. Most entrepreneurs and business managers have seen the financial growth and good laws as crucial growth factors. The article presents a view of a modern business entrepreneurial unit with its decisive factors of growth. These are defined primarily in the awareness that capital number one are people, technology number one is entrepreneurial management, assets number one are broad-spectrum knowledge, knowledge, business know-how and processes, respectively phase's number one are educational, creative, research-development, innovation and other comprehensive preparatory processes or pre-production/pre-commercial stages. The contribution concludes with the fact that the key role of management in processes of inculturation and subsidiarity is to effectively coordinate the differences, specificities and overall functioning of the organization to achieve a purposeful functioning of subsuming or intermingling of often diverse cultures, traditions, qualification structures, characters, people's spirits, and so on. The most important core of such management is a classified as a consensus