Tourism and hospitality marketing: a global perspective

被引：0
|
作者：
Gross, Michael J. [1 ]
机构：
[1] Univ S Australia, Sch Management, Adelaide, SA 5000, Australia
来源：
CURRENT ISSUES IN TOURISM | 2010年 / 13卷 / 01期
关键词：
D O I：
10.1080/13683500903243075
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：95 / 97
页数：3
相关论文
共 50 条
  • [41] Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model
    Alfaro, Luis
    Rivera, Claudia
    Luna-Urquizo, Jorge
    Arroyo-Paz, Antonio
    Delgado, Lucy
    Castañeda, Elisa
    [J]. Mendel, 2023, 29 (02) : 273 - 282
  • [42] Guest editorial: Marketing via smart technologies in hospitality and tourism
    Stylos, Nikolaos
    Jiang, Yangyang
    Pergelova, Albena
    [J]. JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2024, 7 (03) : 1285 - 1293
  • [43] Marketing tourism and hospitality products worldwide: Introduction to the special issue
    Martin, Drew
    Rosenbaum, Mark
    Ham, Sunny
    [J]. JOURNAL OF BUSINESS RESEARCH, 2015, 68 (09) : 1819 - 1821
  • [44] Internet marketing research in hospitality and tourism: a review and journal preferences
    Leung, Xi Yu
    Xue, Lan
    Bai, Billy
    [J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2015, 27 (07) : 1556 - 1572
  • [45] Marketing Hospitality and Tourism Education on the Internet: An Analysis of e-Relationship Marketing Features
    Han, Yunxuan
    Hu, Clark
    Bai, Billy
    Jang, Soocheong
    [J]. JOURNAL OF HOSPITALITY & TOURISM EDUCATION, 2005, 17 (01) : 11 - +
  • [46] Cross-cultural aspects of tourism and hospitality: a services marketing and management perspective, 1st edition
    Demirdelen Alrawadieh, Derya
    [J]. ANNALS OF LEISURE RESEARCH, 2023, 26 (02) : 343 - 345
  • [47] Hospitality sustainable practices, a global perspective
    Sharma, Rekha
    [J]. WORLDWIDE HOSPITALITY AND TOURISM THEMES, 2023, 15 (03) : 212 - 219
  • [48] Dairy Tourism: A Local Marketing Perspective
    Fuste-Forne, Francesc
    [J]. DAIRY, 2021, 2 (01) : 14 - 24
  • [49] Marketing of Tourism Destination: A Semiotic Perspective
    Ma Dongyue
    Luan Kun
    [J]. PROCEEDINGS OF 2013 INTERNATIONAL SYMPOSIUM - INTERNATIONAL MARKETING SCIENCE AND INFORMATION TECHNOLOGY, 2013, : 40 - 43
  • [50] RURAL TOURISM IN ROMANIA - A MARKETING PERSPECTIVE
    Stefan, Petrica
    Cutas, Cristian
    Smedescu, Dragos
    [J]. SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT, 2013, 13 (02) : 397 - 403
12345