A pilot study of women's attitudes toward handgun advertisements: Implications for public policy

被引：0

作者：

Dunlap, BJ ^{[1
]}

Hopper, JA ^{[1
]}

Burke, D ^{[1
]}

机构：

[1] WESTERN CAROLINA UNIV,CULLOWHEE,NC 28723

来源：

MARKETING AND PUBLIC POLICY CONFERENCE PROCEEDINGS | 1996年 / 6卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A pilot study was conducted to obtain female perceptions of handgun advertisements (both gender-neutral and specific) relative to attitudes toward handgun usage, training and safety, as well as self-protection. Findings indicate such usage, training and safety can be effectively communicated through specific ad content yet most messages do not incorporate same.

引用

页码：50 / 56

页数：7

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