Acquiring tacit and explicit marketing knowledge from foreign partners in INS

被引：82
|
作者：
Hau, Le Nguyen
Evangelista, Felicitas [1 ]
机构：
[1] Univ Western Australia, Sch Mkt, Nedlands, WA 6009, Australia
[2] HoChiMinh Univ Technol, Sch Ind Management, Thanh Pho Chi Minh, Vietnam
来源：
JOURNAL OF BUSINESS RESEARCH | 2007年 / 60卷 / 11期
关键词：
tacit knowledge; explicit knowledge; marketing know-how; knowledge acquisition; international joint venture; Vietnam;
D O I：
10.1016/j.jbusres.2007.04.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The focus of this paper is on the acquisition of tacit and explicit marketing knowledge from foreign partners in international joint ventures. Based on a literature review, a number of antecedents are identified and a model is tested using data obtained from 219 IJvs in Vietnam. Factors related to both knowledge seekers and knowledge holders, and the cultural distances between them are found to have a significant impact on the acquisition of marketing knowledge from foreign partners. (C) 2007 Elsevier Inc. All rights reserved.
引用
收藏
页码：1152 / 1165
页数：14
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