Analysis of the Profit Model of Enterprise Experience Marketing based on Customer Experience

被引：0
|
作者：
Xue, Wanxin [1 ]
Pei, Yilei [1 ]
Li, Dandan [1 ]
机构：
[1] Beijing Union Univ, Dept Informat Management & E Commerce, Coll Management, Beijing, Peoples R China
来源：
2015 INTERNATIONAL CONFERENCE ON LOGISTICS, INFORMATICS AND SERVICE SCIENCES (LISS) | 2015年
关键词：
experience marketing; customer experience; profit model;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Experience marketing win more competitive advantages for modern enterprises as a new business model in the network economy era. This paper explores the formation and realization of user experience value through the analysis of characteristics of consumer behaviors in the network economy era, analyzes profit model of enterprise experience marketing in our country from the perspective of user experience and its operational mechanism, and puts forward "free experience" and "non-free experience" are two ways of profit model of enterprise experience marketing.
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页数：5
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