Research on Experience Evaluation Model of ERP Based on Experience Marketing

被引：0

作者：

Liu Xiaojing ^{[1
]}

Pang Jihong ^{[2
]}

机构：

[1] Guangxi Univ Technol, Dept Finance & Econ, Liuzhou 545006, Peoples R China

[2] Chongqing Univ, Coll Mech Engn, Chongqing 400044, Peoples R China

来源：

EBM 2010: INTERNATIONAL CONFERENCE ON ENGINEERING AND BUSINESS MANAGEMENT, VOLS 1-8 | 2010年

关键词：

Experience Marketing; ERP; AHP;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Experience marketing in Enterprise Resource Planning (ERP) pays more attention to the experience of the customers, and it is also the better tool of ERP implementation. According to the research about experience strategy of ERP, the analytic hierarchy process (AHP) with the theory of experience marketing are combined to set forward an evaluation model. Finally, this paper makes an evaluation of experience strategy in ERP based on AHP and also gives some advice on how to implement the strategy.

引用

页码：5114 / +

页数：2

共 8 条

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