Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation

被引：46

作者：

Hsieh, Sara H. ^{[1
]}

Lee, Crystal T. ^{[2
]}

Tseng, Timmy H. ^{[3
]}

机构：

[1] Tunghai Univ, Dept Business Adm, 1727,Sec 4,Taiwan Blvd, Taichung 40704, Xitun District, Taiwan

[2] Shantou Univ, Business Sch, 243 Daxue Rd, Shantou 515041, Guangdong, Peoples R China

[3] Fu Jen Catholic Univ, Dept Business Adm, 510 Zhongzheng Rd, New Taipei 24205, Taiwan

来源：

INFORMATION & MANAGEMENT | 2022年 / 59卷 / 01期

关键词：

Online brand community; Psychological empowerment; Empowerment theory; User satisfaction; Participation; WORD-OF-MOUTH; INFORMATION-SYSTEMS SUCCESS; VIRTUAL COMMUNITIES; SOCIAL MEDIA; MODERATING ROLE; CUSTOMER ENGAGEMENT; CONSUMER ENGAGEMENT; SCALE DEVELOPMENT; VALUE CREATION; MCLEAN MODEL;

D O I：

10.1016/j.im.2021.103570

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The exponential growth of online brand communities has created a platform where empowered consumers can share knowledge and experiences and participate in community activities. Drawing from psychological empowerment theory, this study proposes a comprehensive framework integrating both social and functional views to investigate the determinants that enhance psychological empowerment and user satisfaction, which consequently influence online brand community participation. By shedding light on the explanatory path routes and highlighting the underexplored and distinctive role of psychological empowerment, this study provides theoretical contributions to illustrate how an enabling environment can be cultivated to drive consumer participation in brand value co-creation.

引用

页数：15

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