The addition of a small amount of high molecular weight polymer to a solvent can substantially decrease friction losses by approximately 80%. This phenomenon known as drag reduction (DR) is used extensively in oil recovery during hydraulic fracturing and in many other applications to reduce the pumping costs. However, because of long chain length, these polymers get adsorbed on the surface of reservoir, diminishing the effectiveness of fracking. In the current study, a thermo-responsive polymer, i.e., poly(N-isopropylacrylamide) (PNIPAM) is investigated as a drag reducing agent (DRA), which collapses reversibly above 33 degrees C known as lower critical solution temperature (LCST), thereby preventing it from getting adsorbed beyond this temperature. Free radical polymerization was used to synthesize the PNIPAM and a Taylor-Couette (TC) setup with a rotating inner cylinder was utilized for measuring the DR. The effect of concentration, Reynolds number (Re), and temperature on DR were studied and a maximum of 50% DR was observed at 400 PPM concentration. PNIPAM demonstrated significant decrease in DR beyond LCST, validating its thermo-responsive nature that could be beneficial for DR in oil recovery or in providing a control modality to DR technologies.DR versus temperature for PNIPAM solution (500 PPM) at Re=100,000 demonstrating responsive behavior with temperature (c) 2016 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2016, 133, 44191.