Modeling Competition-Driven Business Strategy for Business IT Alignment

Business strategy aims at supporting the vision of an enterprise, by paving the way to achieve it through goals that direct the strategy's execution. Aligning business strategy to system requirements requires explicit models from both business strategy and requirements engineering. However, existing business strategy definition approaches are informal and their syntax is based on natural language, therefore, they cannot be used in model-driven alignment. An objective of our research is to define a well-structured business strategy modeling language. In this paper, we propose a business strategy meta-model based on Porter's work on competition driven strategy and its extension by Stabell and Fjeldstad. Our UML meta-model is formalized in Telos and OWL. An initial validation is performed by instantiating the meta-model using a case scenario.