The index system and fuzzy comprehensive evaluation of strategic alliance based on the value chain theory

被引：0
|
作者：
Chen, JH
Zou, SL
Fu, YL
机构：
来源：
Proceedings of the 2005 International Conference on Management Science & Engineering (12th), Vols 1- 3 | 2005年
关键词：
strategic alliance; synergy; value chain; indexes system; FCE (fuzzy comprehensive evaluation);
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
As a synergic competition mode, strategic alliance has been used widely. However, for its complexity, it is very difficult to measure the synergism that the strategic alliance brought. In this text, based on the value chain theory, a set of index system to the synergy of strategic alliance is built up and the FCE method is used to evaluate the synergy of the strategic alliance.
引用
收藏
页码：1100 / 1104
页数：5
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