Factors Influencing the Use of Social Media in Adult Learning Experience

被引:0
|
作者
Ahmad, Masitah [1 ]
Hussin, Norhayati [1 ]
Zulkarnain, Syafiq [1 ]
Mahdin, Hairulnizam [2 ]
Fudzee, Mohd Farhan Md. [2 ]
机构
[1] Univ Teknol MARA, Fac Informat Management, Selangor 40150, Malaysia
[2] Univ Tun Hussein Onn Malaysia, Fac Comp Sci & Informat Technol, Batu Pahat 83000, Johor, Malaysia
关键词
Adult learning; Social media; Technology acceptance; TECHNOLOGY;
D O I
10.1007/978-3-319-51281-5_58
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The uses of social media are very popular nowadays as a platform of informations exchanges among the users. It has been used to support e-learning, where lecturers uploading lecture notes and tutorial videos on a group page that joined by their students. For young generations, this is something that they expect from their lecturer. However it is different with adult learner who are not all used to today's technologies. This paper study the factors of that influenced the use of social media in adult learning. By understanding the factors, practitioners can used it as a basis to build a more specific social media tools that is intended for adult learner. To understand the factors, a survey has been distributed to a group of postgraduate students, and the data is analyzed by using IBM SPSS 2.0. The research suggested that technology acceptance factor as most dominant factor among the others that influenced the use of social media in adult learning. The results of study also suggested there is significant relationship of all factors specified.
引用
收藏
页码:579 / 588
页数:10
相关论文
共 50 条
  • [41] Understanding trust influencing factors in social media communication: A qualitative study
    Cheng, Xusen
    Fu, Shixuan
    de Vreede, Gert-Jan
    [J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2017, 37 (02) : 25 - 35
  • [42] The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
    Su, Yiran
    Baker, Bradley J.
    Doyle, Jason P.
    Kunkel, Thilo
    [J]. SPORT MARKETING QUARTERLY, 2020, 29 (01): : 33 - 46
  • [43] Holding on to your memories: Factors influencing social media hoarding behaviour
    Vinoi, Nivin
    Shankar, Amit
    Khalil, Ashraf
    Mehrotra, Ankit
    Kumar, Jitender
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 76
  • [44] Exploring the Factors Influencing Tourists’ Willingness to Share Photos on Social Media
    Pai, Chen-Kuo
    Chen, Shun-Hsing
    An, Zi-Zhuo
    [J]. Journal of Quality, 2024, 31 (04): : 275 - 292
  • [45] FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA IN SMALL AND MEDIUM ENTERPRISES (SMES)
    Ahamat, Amiruddin
    Ali, Muhamad Sham Shahkat
    Hamid, Norfaziela
    [J]. 4TH INTERNATIONAL CONFERENCE ON EDUCATION, SOCIAL SCIENCES AND HUMANITIES (SOCIOINT 2017), 2017, : 996 - 1005
  • [46] An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
    Akar, Erkan
    Topcu, Birol
    [J]. JOURNAL OF INTERNET COMMERCE, 2011, 10 (01) : 35 - 67
  • [47] Factors Influencing Retail SMEs Adoption of Social Media for Digital Marketing
    Jokonya, Osden
    Mugisha, Consolee
    [J]. PROCEEDINGS OF THE 6TH EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2019), 2019, : 145 - 153
  • [48] Influencing Factors and Social Media Reflections of Bakery Products Consumption in Romania
    Ladaru, Georgiana-Raluca
    Siminica, Marian
    Diaconeasa, Maria Claudia
    Ilie, Diana Maria
    Dobrota, Carmen-Elena
    Motofeanu, Marian
    [J]. SUSTAINABILITY, 2021, 13 (06)
  • [49] THE USE OF SOCIAL MEDIA AND THE YOUTH'S EXPERIENCE OF GRATITUDE
    Godawa, G.
    Gurba, E.
    Rzewucka, P.
    Tabor, M.
    Gurba, K.
    [J]. 13TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2019), 2019, : 3433 - 3439
  • [50] Occupation and social experience: Factors influencing attitude towards people with schizophrenia
    Ishige, N
    Hayashi, N
    [J]. PSYCHIATRY AND CLINICAL NEUROSCIENCES, 2005, 59 (01) : 89 - 95