Research on the Influencing Factors of Household Lending Path Based on Private Lending Preference

Based on the micro-survey data of the finance of Chinese family, a disordered multi category logistic regression analysis model is constructed to study the micro influencing factors of household lending. The research results show that Chinese family lending channels are divided into no-debt, only private lending, only bank loans and mixed lending strategies; the main factors that influences the choice of household lending channels are family attribute factor, family allocation factor, family expectation factor, household ownership factor and family perception factor. But family dynamic factors have no significant effect on the choice of household lending channels.