Cultural Communication Design Strategies of Primary School Environment from the Perspective of Cultural Cognition

This paper conducts a questionnaire survey on the cultural cognition of 70 teachers and parents in 3 primary schools from the dimensions of the definition of campus culture, the degree of importance, and the degree of cultural communication. Based on the in-depth analysis of the status quo and the environmental design theory, 3 campus cultural environment communication design strategies are proposed: 1. Materialize the elements of campus culture into the actual design to effectively spread the campus culture; 2. Establish a public display area to the campus in order to effectively publicize campus culture; 3. Pay attention to the cultural design of parent waiting areas in order to effectively deepen campus culture.