Corporate Social Responsibility and Investor's Satisfaction Influences on Investor's Loyalty

被引：0
|
作者：
Ali, Imran
Rehman, Kashif Ur
Akram, Muhamad
机构：
来源：
CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS | 2011年 / 20卷
关键词：
FINANCIAL PERFORMANCE; IMPACT; MANAGEMENT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This is an exploratory study that bases on primary data, collected from individual/small investors. Structural equation model (SEM) approach is adopted to analyze the data. Significant influence of CSR and investor satisfaction on individual investor's loyalty occurs in the context of Pakistan. The study converses some important implications for those who are interested in studying investment behavior of individual investors regarding CSR actions.
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页码：430 / 436
页数：7
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