Navigation Configuration and Placement Influences the Visual Search Efficiency and Preference

被引：0

作者：

Zhang, Fan ^{[1
]}

Lin, Siyuan ^{[2
]}

Li, Xuan ^{[1
]}

Shuai, Yingbin ^{[1
]}

Jiang, Hao ^{[2
]}

Yao, Cheng ^{[1
]}

Ying, Fangtian ^{[3
]}

Gao, Feng ^{[4
]}

机构：

[1] Zhejiang Univ, Coll Comp Sci & Technol, Hangzhou, Peoples R China

[2] Zhejiang Univ, Int Design Inst, Hangzhou, Peoples R China

[3] China Acad Art, Sch Design, Hangzhou, Peoples R China

[4] Alibaba Inc, Int UED, Hangzhou, Peoples R China

来源：

WWW'17 COMPANION: PROCEEDINGS OF THE 26TH INTERNATIONAL CONFERENCE ON WORLD WIDE WEB | 2017年

基金：

中国国家自然科学基金;

关键词：

Navigation placement and configuration; visual search; cognitive load; subjective preference;

D O I：

10.1145/3041021.3054236

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

As the basic and ubiquitous elements of interfaces, navigation is used to search target information items. Many prior research has shown that how does the navigation placement influence users' visual search efficiency and preference, and owing to the format of navigation is hierarchical navigation in most of e-commerce websites today. So designers need to consider about the navigation configuration. To investigate the effects of navigation design on users' experience in e-commerce websites, we performed an experimental study to better understand what kind of two-level hierarchical menu layout users preferred, and two factors we controlled were configuration and placement. These data indicate that the manual placement could significantly influence users' preference. And the influence of configuration is significant with navigation placed on the top or left.

引用

下载

页码：871 / 872

页数：2

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