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The Analytical Study of Large Shopping Website Interface Layout Rationality Based on Eye Tracker

被引：2
|
作者：
Runze, Gao
Minna, Ni
Sen, Chen
机构：
来源：
APPLIED SCIENCE, MATERIALS SCIENCE AND INFORMATION TECHNOLOGIES IN INDUSTRY | 2014年 / 513-517卷
关键词：
Shopping Website Interface Layout; Eye Movement; Rationality;
D O I：
10.4028/www.scientific.net/AMM.513-517.1649
中图分类号：
TU [建筑科学];
学科分类号：
0813 ;
摘要：
With the development of modern society, network marketing has become an important business models. In order to build an effective shopping website interface layout design visual assessment method, and promote the standardization of website interface layout design, in this study, using eye tracking technology and statistical methods, to get the viewed hotspots and browsing habits of the subjects., then analyzed the rationality of shopping website interface layout, to provide scientific reference for website interface layout design.
引用
收藏
页码：1649 / 1652
页数：4
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