Focusing on the quality and performance implications of marketing analytics

被引：7

作者：

Petrescu, Maria ^{[1
]}

Krishen, Anjala S. ^{[2
]}

机构：

[1] Embry Riddle Aeronaut Univ, Daytona Beach, FL 32114 USA

[2] Univ Nevada, Lee Business Sch, Las Vegas, NV 89154 USA

来源：

JOURNAL OF MARKETING ANALYTICS | 2021年 / 9卷 / 03期

关键词：

D O I：

10.1057/s41270-021-00129-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：155 / 156

页数：2

共 50 条

[1] Focusing on the quality and performance implications of marketing analytics
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